Utah Loud Brand Identity

Utah Loud is a local apparel brand built on state pride, and needed an identity with enough energy to work on a hangtag, a hoodie, and a storefront banner — without losing its edge at any of those sizes.

A mark made for merchandise

We designed a bold, high-contrast logo built to survive screen printing, embroidery, and everything in between. The identity carries through into the packaging and the brand's online store, so the product feels consistent whether it's on a hanger or in a shopping cart.