Ken Frei Coaching Website

Ken Frei is an executive coach working with CEOs and founders, and needed a website that felt personal and credible at once — less "marketing agency," more "someone who has actually been in the seat."

Warm, not corporate

We moved away from typical coaching-site visuals — stock handshake photos, generic blue gradients — toward a warmer palette and real photography that reflects Ken's own story as a founder and athlete, not just a consultant with a framework to sell.

Built to move visitors toward a conversation

The site is structured around a single goal: get a qualified founder or CEO to book a conversation. The home and about pages build credibility in stages — coaching philosophy first, then Ken's own background — with a consistent path to schedule a call at every turn.