Julien Consulting Brand Identity

Julien Consulting needed a brand identity that could do double duty: credible enough to sit in front of enterprise marketing teams, personal enough to reflect a one-on-one consulting practice rather than a large agency.

Confident, not corporate

We designed a logo and identity system that leans on strong type and a focused color palette instead of stock consulting-brand cliches — no generic swooshes or abstract growth arrows. The goal was a mark that looked like it belonged to someone with genuine expertise, because it does.