Brand Identity Print Design
Evergreen Homecare Brand Identity
Brand identity & print collateral
Evergreen Homecare provides in-home caregiving for seniors in the Salt Lake City area, and needed a brand that felt warm and trustworthy rather than clinical — the kind of company a family feels comfortable inviting into a parent's home.
A calm, natural identity
The pine-tree mark and deep forest-green palette were chosen to feel steady and reassuring rather than corporate. A serif wordmark adds warmth without losing legibility, whether it's read up close on a brochure or from across a room on a banner.
Collateral built to recruit and to reassure
We designed a service brochure for prospective clients and their families, a retractable banner for career fairs, and a recruitment flyer for hiring caregivers — all built from the same identity, so Evergreen looks like one consistent company whether it's introducing itself to a new client or a new hire.
Looking for brand identity like this?
325 Studio works with businesses in Utah and beyond. Tell us what you're building and we'll take it from there.