Design Gets Its Due in Davos
There is a great article in Business Week Online about the impact that design will have in the future for companies. It's titled "Design Gets Its Due in Davos". At the World Economic Forum in Davos, Switzerland, there will be a lot more presentations on design or creativity. Design is starting to get its dues.
"The global management paradigm is clearly shifting from left to right brain thinking. The new management mantra of the 21st century is breakthrough innovation via creative-design thinking. It's replacing the old business-value proposition of incremental improvement through control that's still being taught in most B-schools and peddled by most consulting companies (sorry, but in this era of dramatic change)."
Labels: Business Week, design, Forum, newspaper
It's nice to see that newspapers are starting to brake out of the columns with there ads. Now that we have finally stop using tables to layout our design on websites (we'll, most of us) it only makes sense to get rid of the table based layout for newspapers. Doing it this way only makes sense. It makes the ad pop more, which would appeal more to an advertiser. Also, as a viewer, it makes the newspaper a little more entertaining to look through. I don't read the paper on a regular basis and I know I am a little different from others, put I like looking at advertising more than the stories in the paper. If our local papers started doing this, it would almost make me want to subscribe.