I know this is a little late as far as news goes, but when I was reading the Sept/Oct 2006 issue of adnews I was really impressed by the article talking about Dennis Powers retirement. He is a partner and creative director for PPBH, a design/marketing agency in Salt Lake City, Utah.
Dennis lived by the mantra that says, "If it does't sell product, it isn't creative".
Having been a designer in a Marketing Dept., This little phrase goes a long way. You can create the most amazing product and might even win awards but if it doesn't sell, did you do you job as a problem solver? This being my first "full time" design job right out of college I thought this isn't how design should be. The marketing people have it all wrong. Well, I soon learned that all those self-discovery design problems we were given don't really represent the world of design. Sure, we had a problem we had to solve an a objective, but in the end, we were not looking at numbers and how much we sold to see if it was an affective solution or not. There is a lot to learn as a designer and it is good to see that there are great designers out there that really understand what design is about and could do it affectively.

Labels: Agency, Design Powers, designer, marketing

According to a guy in my marketing department, everyone that has a web 2.0 site has a beta sign on there site. Meaning that the site is "better".
I couldn't help but laugh.

Labels: marketing, web 2.0