Every day when I come into work there is a company close by that when I look at the logo I just shake my head in disgusts. Why? Because the of the kerning. (The term kerning refers to adjusting the space between two letters.)

This logo would be nice but I can't look past the bad kerning. This is a classic example of someone not knowing the rules of design. I don't even think you need to be a designer to see the awkward spaces in the logo. With a little more time and investment the logo could be a big hit. If there is one thing you should know as a designer, it is good kerning.

For anyone needing a recap on kerning or any element related to typography visit Thinking with Type. Here is also a nice little summary.

Labels: design, kerning, typography