Ski Utah Logo

When I heard that the Ski Utah logo was redone I was a little worried about what it would look like but I am very impressed by it. I think it represents Utah and the ski industry very well. Here are some of the goals of the logo stated by Nathan Rafferty:

“We were looking for something fresh. We just felt we turned the corner with the 4 million record, and we decided to try for a new logo. We wanted something clean, cool and simple. The old logo simply didn’t portray the message we wanted. … It was a particularly tough job because we wanted a mountain in the logo. One of the designers rode TRAX into work one day and counted 37 different logos, all with mountains.”

I think they hit the nail right on the head. The logo is clean, cool, and simple. They even were able to portray the mountains without making it look cluttered. The logo works very well with the icon above or even inline with the type like they have it on the website. The icon alone works just as good. It’s nice to see that some people realize the effect of a well designed logo.

The website on the other hand could use some work. There is a lot of information that is not structured or organized very well. That can be another discussion altogether.