These ads aren't recent ones, but I came across them on Advertising/Design Goodness where it was listed as the 2nd best under art direction for 2006.
Being that I am a long time lover of Legos, I'm glad to see that they realize the importance of good design. The simplicity of the design makes a big impact. Legos are something you use your imagination to the fullest when creating things, as simple as they may be, so to take three or four blocks and have it be a dinosaur or a boat is what it's all about. For me these ads say a lot without saying anything at all. They even go as far as to help me recall memories from my childhood when I dumped out the legos all over the floor and started to imagine my own little world.
Click each one to view full ad.



Agency: Blattner Brunner

Labels: ads, Blattner Brunner, design, Legos