There is a great article in Business Week Online about the impact that design will have in the future for companies. It's titled "Design Gets Its Due in Davos". At the World Economic Forum in Davos, Switzerland, there will be a lot more presentations on design or creativity. Design is starting to get its dues.

"The global management paradigm is clearly shifting from left to right brain thinking. The new management mantra of the 21st century is breakthrough innovation via creative-design thinking. It's replacing the old business-value proposition of incremental improvement through control that's still being taught in most B-schools and peddled by most consulting companies (sorry, but in this era of dramatic change)."

Labels: Business Week, design, Forum, newspaper