Gail Anderson / Spotco

I had the pleasure of meeting with Gail Anderson, the Creative Director/Design of Spotco in on of the round-table discussons. I was at a table with about ten other designers and we had a great conversation. It was very interesting to hear about her career and what she is doing now. She has been at Spotco for about five years and before that she was at Rolling Stones Magazine. She explained a little about the process they go through in creating a poster for a musical/Broadway show.

She mentioned that her team starts out about reading the script and tries to come up with a concept from there. Her team does about 8–10 concepts for the client and has to present them in a “show” fashion because that is what they are used to seeing.

It was great to speak with Gail and the work she produces is amazing.