Helvetica had been very popular lately with it's birthday being on May 9th and written up on the BBC News. It is now featured on Business Week with a article about it's use in well established logos.

"Every typeface is made to solve some type of problem. They're design tools. Helvetica wasn't designed with anything specific in mind. It was designed to be a jack of all trades," observes Tobias Frere-Jones, director of typography at Hoefler & Frere-Jones in New York, and critic at Yale University School of Art.

Labels: Helvetica, typefaces, typography